The growth of smart cards and software-based smart ticketing provides an opportunity for transport companies to drive down costs and offer improved convenience, flexibility and new services to travelers. Unlocking these benefits is key to delivering the modern and innovative transport experience that customers demand. Our suite of smart transport ticketing products is uniquely designed to help deploy and manage the powerful technologies involved with ease.
Simple smart card and smart ticket management
Smart ticketing allows you to replace traditional paper bus and rail tickets with smart cards. Customers store electronic versions of tickets on their smart card and tap their card against a validator or gate to access travel. Smart cards can hold many tickets at once, so rather than a myriad of paper tickets for a single journey, a customer only needs a single smart card.
Moving to smart cards and smart tickets requires a robust and intuitive system to manage customers and cards. Additionally, the system needs to be able to process, aggregate and manage the data gathered to quickly identify improvements to the scheme, and potential areas of fraud. The Rambus Ecebs Card Management System (CMS) and HOPS are software systems that were built with just this challenge in mind, delivering the powerful processing and management tools required to support and improve your scheme.
Create enhanced customer experience
Smart ticketing brings the mobile experience of travel that customers demand, allowing innovative and modern services to complement and enhance ticketing. Smart ticketing allows you to get to know your customer in a way that a paper ticket does not – you can use support systems to get to know your customer, and their travel profile can be used to give them access to further services such as special offers or to keep them informed about service disruption.
Rambus Ecebs Remote Ticket Download (RTD) allows tickets to be loaded over a connected device in real time; these devices include NFC-enabled mobile phones. The tickets can be stored on a smart card or can be stored inside the mobile phone, making smart ticketing truly mobile. A variety of mobile apps are available that can be used to read a smart card, inspect the contents, and purchase and download new tickets.
Improved customer analytics and profitability
Smart ticketing opens up further opportunities for improving your smart scheme, using real-world data to get information about when customers travel, which services are busiest, and when peak times start and end. This information can be used to implement changes to your scheme to encourage travelers to use quieter or cheaper services, or to market custom promotions where the message will have the greatest impact.
Knowing a customer’s travel plans and preferences allows for a better customer experience by enabling coupons, package deals or other services to be provided, purchased and delivered in real time. To help achieve this, the Rambus Ecebs CMS and RTD products provide an end-to-end solution where customer information is gathered and processed, and opportunities are selected and delivered within the same ecosystem.
Robust security and easy integration
As well as an improved customer experience, transitioning to smart cards and smart ticketing enables a dramatic reduction in fraud compared with paper tickets since reimbursement is based on secure real-world travel data.
The Rambus Ecebs smart ticketing products ease integration concerns by providing a comprehensive solution with all of the software systems needed for a seamless integration. Additionally, our smart ticketing family is flexible and standards-compliant, accommodating a variety of custom configurations that are tailored to create the best solution for our customers.